A Public will campaign seeks to understand the multiple factors already at work in communities, then builds on existing efforts by making previously unseen connections.

Workshop #1: History & Vision

Workshop #1: History & Vision

First in a series of workshops intended to keep stakeholders informed and engaged, this included TBCAC leadership, staff and board members; community members, children’s advocates (who we call our ‘Ambassadors’) and the Public Will Campaign Core Team. This was our opportunity to be introduced, bring everyone up to date on our progress and set a vision for the future of the Campaign.

Timeline of events to chronicle the history and honor the contributions of so many people!

Timeline of events to chronicle the history and honor the contributions of so many people!

We began with a presentation of the shift to a Public Will Campaign to build on the efforts that had been ongoing for a decade. To honor the dedication to our cause and detail the work that had been done during that time, we asked the participants to edit and add to a timeline document that we’ll use to chronicle the Campaign as we move forward.

Introduced by Denise Busley, the group heard a comprehensive history of TeamZero and the efforts that have been completed to build awareness and educate members of our community.

We then asked members of our Core Team to introduce themselves to the participants, share their experience and intended contributions to the Campaign, and answer questions. For those members of the Michigan State University staff and administration who will also contribute to this campaign but were unable to attend in person, we provided an overview of their expertise as well.

We discussed the ongoing efforts of MSU Communications students to describe, in visual and narrative terms, what A World Without Abuse would look like (note: our third workshop, scheduled for Friday, April 26, 2019 will be a live link to the third class presentation of these amazing projects).

Preliminary Public Will Campaign phases and deliverables

Preliminary Public Will Campaign phases and deliverables

We reviewed the results of an exercise intended to provide an overview of the Campaign’s potential trajectory in four phases: Research & Discovery, System Mapping, Campaign Planning and Launch. Any project of this duration must be designed to change over time; these preliminary assumptions are intended to depict a snapshot in time, giving our stakeholders a general idea of potential Campaign deliverables at the outset.

Next, we introduced the Survey being drafted by the Public Will Campaign Core Team and the Office of Survey Research at MSU. Intended to measure community values with respect to children, the survey has two sections which each participant will be asked to gauge:

How important are these things to you in your life?

  • Not hurting others

  • Standing up for those who cannot stand up for themselves

  • Being respectful and courteous in interactions

  • Being honest with others

  • Respecting the flag, the military, and other American Institutions

  • Participating in teamwork whenever possible

  • Showing compassion to those in need

  • Treating others as one would like to be treated

  • Continually learning and growing spiritually

  • Continually learning and growing intellectually

  • Adhering to religious principles

  • Taking personal responsibility

  • Respecting authority

  • Being a good parent, grandparent, aunt and/or uncle

  • Being modest in your relations with others

  • Trusting your gut above all else

  • Following the law and respecting those who enforce it

When choosing a community in which to live, what matters the most to you?

  • It's a good place to raise children

  • There are opportunities to participate in social events and activities

  • People in the community are generally friendly

  • People in the community respect each other’s privacy

  • People in the community watch out for each other

  • Availability of cultural activities such as museums, festivals, concerts, etc.

  • Availability of good paying jobs

  • Availability of organized recreational activities for children and youth

  • Availability of parks, open spaces, and other outdoor activities

  • Overall appearance of homes, businesses, and other buildings

  • Overall cost of living

  • Overall safety

  • Quality of local schools

  • Quality of police and other emergency services

  • A close-knit community

  • Help is available


Finally, we involved the participants in a facilitated Systems Thinking sprint, asking them to help us visualize “What would A World Without Abuse look like?” In this interactive session, we asked them to work backwards from the present day: some people can’t even imagine what that world might look like. To help us, together, to build a vision of the future that our Campaign is designed to impact.

Mott Child Abuse & Neglect Conference Presentation

Mott Child Abuse & Neglect Conference Presentation

Public Will: Describing the Shift

Public Will: Describing the Shift